Not surprising...

Thanks to Ashli at The S.I.C.L.E. Cell for alerting me to this: Planned Parenthood admits to "social marketing" of hypersexuality and abortion. From the press release by Life Decisions International:

Douglas R. Scott... blasted Planned Parenthood for its ongoing efforts to "morally bankrupt" society. ....

Scott ... pointed to an article titled "Social Marketing for Sexual Health," written by Michael McGee, vice president of the Planned Parenthood Federation of America's (PPFA) education and social marketing group. "Sexuality educators want to change the world...No small task," McGee wrote. "Changing the world to reflect our vision takes courage, intelligent use of resources, and enormous commitment. One exciting strategy we are beginning to use is social marketing for sexual health." McGee said PPFA's goals are "audacious--as they have been throughout the history of Planned Parenthood."

.... "We have 'sold' the public on the notion that individuals have the right to decide when and whether they want to have children. Even before the term was coined, we were doing social marketing."

"PPFA's hierarchy admits that it 'sold' abortion to the public," Scott said. "What was once almost universally recognized as bad, Planned Parenthood has turned into a product and convinced people it is good. And not only is the product good, it is essential. PPFA's success has made the group one of the wealthiest so-called nonprofits in the world." ....

PPFA recognizes the power of using "peer educators" to reach other young people. Peer educators "are an ideal constituency to engage in our social marketing effort," McGee observed. "Activist teens can create a buzz about the campaign by a variety of means--regardless of whether the activities are branded or identified as Planned Parenthood. We can explore with these young people their thoughts and feelings about the most effective tactics to engage teens..."