SAND IS NOT SNOW!

This sounds obvious, but there's been yet another needless death -- this one a 10-year-old boy.

People dig in sand and play with it was if it were snow, which lends itself well to making caves and tunnels and foxholes. SAND DOES NOT. Not to mention sand is significantly heavier than snow.

Please, folks, raise kids to know that you don't dig horizontally into sand, and you should never dig a hole more than knee-deep.

This family will never be right again. As somebody who lost a sibling in a freak childhood accident, I speak from experience. These sand collapse deaths are so preventable! Teach your kids -- and your friends -- to play safe at the beach.